The Foundation specializes in gaining credible entrée into the lifestyle and interests of the youth by sponsoring public school programs, supporting music and art study scholarships, and producing concerts and small festivals such as the annual Yams Day concert which from January 2016 and 2020 had five sold-out-events in NYC with over 30,000 attendees and the support of over 40 popular urban artists and musicians including, A$AP Rocky, Kendrick Lamar, The Weeknd, Tyler The Creator, A$AP Ferg, French Montana, and many others.